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Social media users
in Uruguay

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Uruguay

Uruguay flag
Facebook users in Uruguay
2025
3 453 600
53.5%
women
46.5%
men
 
 
13-17
n/a
9.4%
8.1%
18-24
17.6%
14.7%
13.9%
25-34
28.6%
9.6%
8.9%
35-44
18.4%
7.9%
6.8%
45-54
14.8%
5.7%
4.6%
55-64
10.3%
6.2%
4.1%
65+
10.3%

There were 3 453 600 Facebook users in Uruguay in September 2025, which accounted for 97.3% of its entire population.

The majority of them were women - 53.5%.

People aged 25 to 34 were the largest user group (987 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 142 900.

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Instagram users in Uruguay

Uruguay flag
Instagram users in Uruguay
2025
2 546 200
55.9%
women
44.1%
men
 
 
13-17
n/a
11.3%
9.3%
18-24
20.6%
16.5%
14.7%
25-34
31.2%
10.3%
8.5%
35-44
18.9%
8%
5.7%
45-54
13.7%
5.1%
3.4%
55-64
8.5%
4.6%
2.5%
65+
7.1%

There were 2 546 200 Instagram users in Uruguay in September 2025, which accounted for 71.7% of its entire population.

The majority of them were women - 55.9%.

People aged 25 to 34 were the largest user group (794 300).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 145 600.

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Messenger users in Uruguay

Uruguay flag
Messenger users in Uruguay
2025
2 261 300
54%
women
46%
men
 
 
13-17
n/a
5.4%
4.6%
18-24
10%
13.3%
12.5%
25-34
25.9%
10.5%
9.7%
35-44
20.2%
9.5%
8.2%
45-54
17.7%
7.3%
5.8%
55-64
13.1%
7.9%
5.2%
65+
13.1%

There were 2 261 300 Messenger users in Uruguay in September 2025, which accounted for 63.7% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (584 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 117 600.

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Linkedin users in Uruguay

Uruguay flag
Linkedin users in Uruguay
2025
1 605 000
31.2%
18-24
31.2%
46.1%
25-34
46.1%
19.9%
35-54
19.9%
2.8%
55+
2.8%

There were 1 605 000 Linkedin users in Uruguay in September 2025, which accounted for 45.2% of its entire population.

People aged 25 to 34 were the largest user group (740 000).

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